Teipa is a Kenya Fashion stylist and designer whose specialty is in luxury attire. Previously he carried out business without any identity. In a bid to expand his operations and reach out to more relevant audiences, this identity system was created and is still evolving and being refined to cater to the specific needs of the different clients.
It took quite some time to come up with the logo, having to extensively do research, both in Kenya and around the world, especially to renowned fashion brands so as to adopt a simple but flexible identity. As the brand expands, the number of changes to be made will be minimal or none.