In the recent past, I’ve had the privilege to work with quite a number of startups in a bid to come up with effective branding solutions that correctly align with the market and their clients plus, have a strong strategic consideration for the business.

Ranging from brick and Mortar stores to Instagram and Whatsapp vendors, many of these startups and a few existing enterprises wanted a distinct mark of identification and also a starting point in branding. One of the key deliverables was to ensure creating a logomark that is capable of a vast range of uses, which will enable the various business owners and entrepreneurs to expand their business operations without having to rebrand.